Starting Steps for Business

Find helpful information and recommendations to get you started.

 

Launch an Online Business From Start to Finish

Doing business online has become very competitive and requires a specific skill set and resources to succeed. The focus of this site is to outline resources we use to help our clients create a digital presence. The sequence of steps listed below is advisable but not all required. If your online business presence is built and designed well, you will easily convert visitors into buyers.

Disclaimer: Please note that some of the links on this web page are affiliate links, which provide einno with a small commission at no cost to you. These are solely business tools to use to establish and grow your business ideas. You can read the full disclosure at privacy policy

|1| Start with a Great Business Idea & Name

|2| Secure a Domain Name & Email Address

|3| Find your Income Solution & Business Plan

|4| Select your Web Hosting Package

|5| Design your Website with Precision

|6| Sourcing for Images for your Website

|7| Marketing Plan for your Business

|8| Launch your Website!

[1] Start with a Great Business Idea & Name

If you have a business or product idea that you think will interest people, conduct online market research to confirm that your idea will work. For example, you can read about the market, interview potential customers, or test your business idea by offering a business service to a few friends to get their opinion. You can also consider posting on Reddit about your product or idea and see how people respond to it. If you do not have a business idea, consider a trendy online business. We have put together a list of online business resources you can put into consideration. See the link below..

Once you have decided on a business idea, you will need a name to give your business. A business name is one of the main decisions to make because it sets the foundation for your brand and other decisions you will make for your business. After you have come up with a business name, you will need to run the name through the Canadian trademark database search tool to ensure that the name is not already in use. Once that is completed and your business name is not in use, you can register your business with the Canada Revenue Agency or Ownr. It is also recommended to do a similar search on social media and on Google to be sure someone else isn’t already using the business name..

Trendy Business Ideas

Find the ideal business to start. Get motivated with the list here.

Search Business Name

Check if someone else is already using your proposed business name.

Ownr discount

Get 15 % off when your register or incorporate your business through Ownr.

CRA

Register your business name with the Canada Revenue Agency .

[2] Secure a Domain Name & Email Address

Now that you have decided on a name to call your business, it’s time to claim your domain name for your business website. The domain name is the web address you will use for people to find your business online. It is essential that you purchase your domain name as soon as you have a business name. Even if it may be a few months before you are ready to start a website. Purchasing your domain early will ensure you have it safe and ready when you are.

To get started, create a list of possible domain names you would like to use for your business. Then use the hosting providers’ domain name search tool below to see if the domain name is available. If it is available, purchase it so you have it handy when you are ready to create a website.

Business email address

Build collaboration with you team. Save time. Grow your business with Gsuite. 

Unlimited Web Hosting

Get website hosting with strong security support and plenty of user-friendly apps.

Domain name hosting

A wide variety of popular domain name extensions. Highly competitive with a significant discount.

FREE Email

Find the perfect domain name. Including FREE email address, private registration and SSL certificate.

[3] Find your Income Solution & Business Plan

The source of income you will generate depends on the type of business you will operate. It could be defined by the kind of website you need (online retail store) or the kind of partnerships you will need (referral website). If you need investors to make a profit, a business plan will be one of the most important tools you have for convincing investors to buy into your business. When writing your business plan, ensure that it is grammatically correct and structured accordingly. You can use software like LivePlan for your business plan structure and Grammarly for your sentence structure. A business plan is also one of the best ways to organize your online business ideas and thoughts. As your online business grows, your business plan will be your guide as you navigate how to approach decisions for the direction of your business.

No matter what type of business you choose to run, your customers need a way to pay you for their purchases. You can accept online payments by integrating your business bank account with a variety of all-in-one payment solutions like the list below. Although, you do have to link your bank account to them. There are no setup fees, but transaction fees do apply.

Accounting Sotware

Manage all your business finances with either a licensed or online version. 

FREE Proofreading

Use artificial intelligence and natural language processing to help you writing just about anything.

Accounting Software

Small business cloud based accounting software. Send invoices, manage receipts, & expenses.

Business Plan Help

Easily write your business plan, secure funding, and get help to you reach your business goals.

[4] Select your Web Hosting Package

After you have found a business name, secured a domain name, and created a business plan (business canvas optional), you can then move on to find a web host. A website host refers to the server space where your website data will live. In other words, a web host rents internet space to website owners to house their website pages and images on the host server. Most places that register domain names also offer web hosting services, but you do not have to purchase both at the same hosting provider. For example, you can buy your domain name at GoDaddy and host your site at Siteground. These two elements work together but are different.

There are five different types of hosting: shared, cloud, dedicated, virtual private servers (VPS), and WordPress hosting. Your website requirements dictate the quantity of server space your business will need. As a recommendation, consider how quickly you want your website to load and how private you want your online area to be when picking a host..

Website Hosting

Provides secure and easy website hosting services.  PLUS, get a FREE domain name with hosting

Website Hosting

Web hosting services that are crafted for top speed, unmatched security, and 24/7 support.

Website Hosting

GoDaddy website hosting solutions are built for speed, reliability and security.

Website Hosting

Diverse range of web hosting services for CA. Website hosting tools for beginners and experts.

[5] Design your Website with precision

The main channel for your online business, in most cases, is your website. The website should not only attract attention; it should attract and engage the users. You will need to dedicate enough time to create your website right. Ensure that the website design matches your overall visual branding and that the content effectively communicates your brand positioning.

There are a few options when it comes to designing a website for your business. You can hire a marketing professional like Einno Media to build a custom site or use a pre-made website (see below). You can also create a website yourself, using website builder tools like WordPress, Wix or Shopify.

Trendy Ready Websites

Pro-designed website layouts that can be tailored to your business needs.

Websites Starting at $998

Web Design

WordPress is web publishing software you can use to create a beautiful website or blog.

Website Design

Wix offers a drag-and-drop site builder to create small websites. There are over 100 templates.

E-commerce Design

A Canadian e-commerce platform for online stores and retail point-of-sale systems creations.

[6] Sourcing for Images

As they say, “A picture is worth a thousand words” in other words, a picture can speak for itself. So, when you are writing content for your website, include high-quality images to help liven up your content to capture your audiences’ attention.

When sourcing images for your website, you must use pictures that you have legal rights to use. It is highly not recommended to use any image you come across on the internet at random. Using an image without the owner’s express permission might result in legal action, so knowing where to go for photos you can lawfully use on your website is crucial. Below is a listing of places you can acquire images for a fee or free. Please use the list at your discretion.

FREE Images

Find thousands of stock photos, images, and videos. Find the perfect image for your website.

Images & Videos

Transform your marketing campaigns, social media, website and designs with Images!

Images & Videos

Find the perfect free high quality image or video to download and use on your website. 

Images & Videos

Free stock photos you can use on your business website. No attribution required.

[7] Execute your Marketing Plan for your business.

Just before you launch your website to the world, you should establish your marketing plan. A plan that outlines how you will reach your customers online. As you prepare to launch your site, think about how your customers will find you on search engines like Google, Bing, Yahoo, etc.

Every business has its precise way of approaching the market. There is no one-size-fits-all in the digital world. To strive, you will need to have a mixture of content marketing, social media promotion, and paid search promotion. If you don’t know much about online marketing, you can hire a marketing professional to help you.

Marketing Experts

A team of developers, marketers, and cybersecurity experts who care about their clients’ business.

Email Marketing

A simple interface to send email newsletters, campaigns, and do online surveys. SAVE on annul plans.

Inbound Marketing

A platform for inbound marketing, sales, customer service, and CRM software. 

FREE E-Mail Marketing

Build business email lists, send created emails, and connect with your target audience.

[8] Launch your Website!

Launch day is a big day for your business. It is the day you show the world your website creation. Show off your site by putting out a press release, setting up PR interviews, announcing the launch of your business website on social media, and starting your marketing campaigns.

Launching your website and listing on a search engine like Google does not mean your website is fully optimized for search engine inclusion. The practice of improving a website to get a higher rating in search engine results is known as search engine optimization (SEO). You may modify your site to be search engine friendly by optimizing it. SEO is a continuous procedure. The more time you put into it, the better results you’ll get in terms of rankings. Running an internet business isn’t simple, but the benefits may be substantial if you take the correct steps and put in the effort.

Local Traffic

An important step in SEO strategy is to claim and verify your local business’ Google My Business listing.

Business Directory

Get discovered by millions of people ready to purchase your goods and services. Reach more potential customers with Yelp.

Online Advertising

Google Ads is a marketing channel consist of paid advertising  known as pay-per-click (PPC).

Inbound Marketing

E-mail integration, list management, social media, and analytics solutions all under one platform.

Don't Know What To Do Next?

If you have a vision but do not have someone to create that vision for you, or you need assistance completing a vision or addressing a business hurdle, whatever the reason is we can help.

Please fillout the form and one of our team members will be in contact to provide the next step needed to meet your business goal.